Karim London Case Study

Full Service Creative For Luxury Dubai Inspired Fashion Start-Up

Brief

With the ideology that a woman should be independent, glamorous yet modest; Karim London have developed chic and stylish fashion derived from an influence of the Middle East. In almost all their products ranging from a plush Kaftan dress to diamond encrusted clutch, Karim London embeds the alluring Arabic culture into western design, showcasing a perfect mix of elegance and style.

Being an all extravagant brand, Karim London wanted content and visuals of their website to 'shout' the luxury factor, in order to reflect their signature Arabic influence which sets them apart from other low-end competitors offering similar style Kaftans with inferior quality. They wanted an all-inclusive service catering to their visual and creative needs to launch the luxury-focused collection.

What We Did

  • Advertising Photography
  • Advertising Video
  • Behind The Scenes Video
  • Branding
  • Catwalk Video
  • Ghost Mannequin Photography
  • Jewellery Photography
  • Location Sourcing
  • Model Ecommerce Photography
  • Product Photography
  • Web Design and Development

The Process

With creative art-direction and wise selection of imagery, we created a mood-board defining the direction for the advertising and e-commerce photography along with the narrative and script for advertising videos. Model and voiceover casting from our in-house talent and model database was followed by immaculate planning of the shoot day. With an efficient workflow management, we were able to cut down the video production cost (especially for the volume based catwalk videos) to an affordable rate.

Whilst we left some room for creative freedom on the shoot days, we pre-organized and defined each shot selecting models, poses, and backdrops for each piece, ensuring we got the “right” shots. Post HDR photography, our talented image retouchers enhanced the selected images using detailed airbrush techniques.

“With an efficient workflow management, we were able to cut down the video production cost”

The Solution

The highly voguish branding and advertising of Karim London unleashed the radiance and magic of Dubai and Arabic culture through color rich imagery with a subtle regal look.

The Arabic typography added to the English wording in the final logo design, along with the black and gold color scheme added to the desired cultural factor. The personification of the brand using the founder Karim’s voice over for the “Behind The Scenes” brand introduction video was a major marketing tool.

The Advertising Video features a continual left-to-right pan showing full-length shots of selected pieces, with integrated zoom-in macro shots to show off and emphasise the detailing of the dresses. The short catwalk videos on each product page resulted in more visitors and sales conversion.

The resulting website we created had an unconventional yet intuitive layout featuring a slick modern aesthetic design. Creation on the video-rich website significantly enhanced Karim London’s Google ranking potential and helped to make it the Number 1 rank for “Dubai Kaftan Dress” searches.

We matched and exceeded the expectations and brief set by Karim London. Our ideation, careful planning and execution proved to be successful in creating brand awareness and positioning Karim London as one of the leading high-end online retailers of Kaftan Dresses.

“Karim London unleashed the radiance and magic of Dubai and Arabic culture through color rich imagery with a subtle regal look”

“The short catwalk videos on each product page resulted in more visitors and sales conversion”

64%

more visitors buy after watching product video

No1

on Google for “Dubai Kaftan Dresses” Search

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